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Open AI to Unite with Former Apple Executive to Create AI Devices for better Tech

by earthlypost.com
05/22/2025
in Tech
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Former Apple CEO Jony Ive stated that the purpose of OpenAI was to produce "amazing products that elevate humanity."Carolyn Fong, for The New York Times, is credited with this.
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In a $6.5 billion deal, OpenAI collaborates with Jony Ive to develop A.I. gadgets.

To signal a new age of artificial intelligence gear, OpenAI said it was acquiring IO, a business created by Mr. Ive, the iPhone’s designer.

In recent years, the technology industry has undergone a tremendous transformation as a result of the development of artificial intelligence. With just a few prompts to a chatbot, it has completely changed the way software is developed, how people search for information, and how images and videos may be created.


the CEO of OpenAI, Sam Altman. OpenAI‘s largest acquisition is the IO agreement. Credit for The New York Times goes to Jason Henry.

However, the technology has not yet discovered a preferred form in a real-world, physical device. Despite attempts by entrepreneurs and others to integrate it into devices, A.I. is still mostly limited to phone applications.

The puzzle is now being solved by OpenAI, the top artificial intelligence lab in the world.

Jony Ive, a former high-ranking Apple executive who invented the iPhone, founded the year-old startup IO, which OpenAI CEO Sam Altman said the firm was spending $6.5 billion to acquire on Wednesday. The all-stock transaction, which brings together Silicon Valley aristocracy, is intended to herald what the two men refer to as “a new family of products” for the age of artificial general intelligence (A.G.I.), which is a term for future technologies that will achieve human-level intelligence.

Mr. Ive and his team of about 55 engineers and researchers will be brought in by the agreement, which is OpenAI’s largest purchase. LoveFrom will be in charge of creativity and design throughout OpenAI, as well as the development of hardware that improves human interaction with the technology.

In a joint interview, Mr. Ive and Mr. Altman refused to speculate on the potential appearance or functionality of such technologies, but they expressed their intention to reveal specifics in the coming year. With the goal of producing “amazing products that elevate humanity,” Mr. Ive, 58, portrayed the goals as cosmic.

Mr. Altman, 40, stated, “We’ve been waiting for the next big thing for 20 years.” “We want to bring people something beyond the legacy products we’ve been using for so long.”

Since the iPhone was first introduced in 2007, smartphones have served as people’s unique personal gadgets. However, Mr. Altman and Mr. Ive are actually thinking outside the box. The two men might inspire “ambient computing,” which is a huge if, if they are successful. Future gadgets like glasses or pendants that use artificial intelligence might process the world in real time, answering queries and seamlessly analyzing images and noises, rather than just taking pictures and typing on smartphones.

With the development of an A.I. pin, the business Humane, in which Mr. Altman had invested, was working toward this kind of objective. However, shortly after its product failed, the firm went out of business.

Andri Tambunan’s piece in The New York Times about The Humane A.I. Pin

Mr. Ive stated in his interview that he had some reservations about the iPhone, which led him to collaborate with Mr. Altman.

“I bear a lot of the responsibility for what these things have brought us,” he said, referring to the worry and distractions that come with being constantly connected to the computer in your pocket.

Mr. Altman expressed the same sentiment. He said, “I don’t feel good about my relationship with technology right now. It feels  like being jostled on a busy street in New York, or being flooded with notifications and flash lights in Las Vegas.” According to him, the objective was to use artificial intelligence to help individuals make sense of the din.

As part of the agreement, Mr. Ive and his design firm, LoveFrom, will remain autonomous and continue to work on initiatives outside OpenAI. Scott Cannon, Evans Hankey, and Tang Tan, who co-founded IO with Mr. Ive, will become OpenAI employees and report to Peter Welinder, a vice president of product, who will be in charge of the IO division. For Mr. Ive, the acquisition is a major boon.

According to two persons with knowledge of the transaction, OpenAI is currently paying about $5 billion to purchase the startup after previously acquiring a 23% share in IO as part of an agreement between the two businesses at the end of last year. According to those folks, OpenAI also has a separate Startup Fund that made investments in Mr. Ive’s business last year. Regulatory clearance is required for the agreement.

Altman had previously invested in Humane.Credit, as reported by Andri Tambunan in The New York Times.

(The New York Times has filed a copyright infringement lawsuit against OpenAI and its Microsoft partner over news about artificial intelligence systems. The charges have been refuted by OpenAI and Microsoft.)

When the ChatGPT chatbot was launched in late 2022, OpenAI started the A.I. boom. With a $300 billion valuation, the firm completed a $40 billion financing in March, making it one of the most valuable privately held companies in the world. The Japanese conglomerate SoftBank spearheaded the fundraising drive.

The A.I. lab, which was established in 2015 as a nonprofit organization, has been attempting to reestablish itself as a for-profit business in order to attract funding from investors. SoftBank may reduce its investment in the firm by half if it does not reorganize by the end of the year.

The billions of dollars that OpenAI is spending on Mr. Ive’s start-up is a significant expenditure, especially considering that the company is still losing money. OpenAI is under pressure to increase revenue because the cost of developing the technology that supports ChatGPT and other products is extremely high.

Financial documents reviewed by The Times show that OpenAI predicts revenues of approximately $3.7 billion this year and about $11.6 billion the following year. The business is also in negotiations to purchase Windsurf, an A.I.-based programming tool, for roughly $3 billion.

When asked how OpenAI would pay for IO, Mr. Altman responded that the media was more concerned about the company’s funding and revenue than the business was.

“We’ll be fine,” he stated. “Thank you for your worry.”

Mr. Ive, a protégé of Apple co-founder Steve Jobs who created the iPod and other products, was intrigued by artificial intelligence, which led to the agreement. After leaving Apple in 2019, he said, he felt a little bit lost and was excited to move on.

LoveFrom, the design firm founded by Mr. Ive, gave a picture of Mr. Ive and Mr. Altman.

According to Mr. Ive, Charlie Ive, one of his 21-year-old twin sons, introduced him to ChatGPT two years ago. Mr. Ive contacted Mr. Altman out of curiosity about his son’s enthusiasm for the chatbot. They formed a friendship.

Mr. Ive stated that he was so taken with the technology that last year, he established IO with a number of colleagues in order to develop novel hardware products tailored to A.I. He said that by the beginning of this year, it was clear that he and Mr. Altman wanted to collaborate to create the next generation of technology.

The partnership, according to Mr. Ive, was motivated by the desire to create goods that “benefit humanity,” rather than by a financial imperative.

“I think that everything I’ve done in my career has been leading up to this,” he stated.

Tags: AIOpenAITechnology
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